Spexmojo asks users not to pay separately for frames and lenses
Spexmojo.com has launched new advertisements that aim to educate viewers on how to purchase their glasses the right way. Conceptualized by 82.5 Communications, the ads also highlight Spexmojo’s YOPO offering, where you only pay for one and ensure that no one ever pays for the frame and lenses separately again.
The brand brings an eye-opening campaign to life with fun and light-hearted communication. The “See the Difference” campaign includes two series of branded films and two of the films from the YOPO offering, where it first initiates a conversation about how to buy your glasses and then encourages viewers to vouch for it. never pay for their frames and lenses separately.
According to Naveen Raman, senior vice president and branch manager, 82.5 communications – South, the eye care industry has undergone dramatic change in the past fifteen years. “The rules of the game have changed over a period of time when the consumer has found himself with the short end of the stick. Spexmojo.com’s revolutionary offering aims to change that and restore the power of choice to the consumer. With that brief in mind, we’re launching the first hyper-local communication package for Spexmojo.com. The goal is to make communication light but impactful, ”he added.
“We can wear our glasses day and night, but we hardly ever think about it. We wanted to get people to ask if they are happy with their current glasses. With a touch of humor. The films are supported by a strong print and digital campaign – all communicating the same thing – the power of choice is now in the hands of the eyeglass wearer, ”said Sangeetha Sampath and Ravikumar Cherussola, group creative directors, 82.5 Communications – South , on the launch of new advertisements.
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