Johnson and Johnson Vision Expands Product Portfolio and Unveils BUBBLE POP Colored Lens Campaign

Johnson and Johnson Vision, a global leader in eye health, has announced the launch of BUBBLE POP, a new line of colored contact lenses designed to meet the growing trend of makeovers among young Indians.

To create intrigue around the collection, the brand teamed up with celebrity stylist Aalim Hakim to co-create six bling-to-boho looks using BUBBLE POP lenses, inspiring India’s youth to upgrade their everyday style. with an explosion of colors.

The campaign will be led by popular influencers from different walks of life, including actress Radhika Madan, Anushka Sen and Surbhi Jyoti; content creator Sakshi Sindwani and Debasree Banerjee. Influencers will launch an engaging contest by donning one of the looks created by Aalim Hakim, while encouraging fans to join in the fun by grabbing their favorite BUBBLE POP shade and sharing a photo of their recreated look on Instagram. The competition ran from February 23, 2022 to April 15, 2022 and six chosen winners will win exciting prizes.

The BUBBLE POP colored lenses, currently available online, will be a new addition to the of the consumer style look-book with six shades designed to suit individual tastes and preferences. The Neon range (Neon Grey, Neon Blue and Neon Hazel) is bold and designed to project glamor into the night while the Pastel range consists of subtle colors (Pastel Grey, Pastel Purple and Pastel Green) which can be worn for the night. daytime.

Tiny Sengupta, Business Unit Manager, Johnson and Johnson Vision Care, India said, “The growing popularity of social media platforms has fueled a revival in fashion trends over time. Among these trends are nostalgic throwbacks that teleport enthusiasts into a new world of style.

“We are thrilled to partner with acclaimed stylist Aalim Hakim, known for his contemporary approach to fashion, to co-create six looks representing each BUBBLE POP shade. We wanted to complement the creative expression of India’s youth and encourage them to refresh their everyday style quotient with a trendy eye makeover using BUBBLE POP’s one-of-a-kind colored contact lens collection. We can’t wait to see the contest unfold and see young people #UnleashThePop with their unique take,” she added.

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