Hoya’s Next Generation Professional Lenses Meet Growing Demand

HOYA’s new range of professional lenses will replace its previous indoor designs.

Hoya Vision Care Australia and New Zealand has launched a new range of next-generation professional lenses that provide improved fields of vision and comfort for spectacle wearers.

The company said the lens suite, which includes Hoyalux iD WorkStyle 3, Hoyalux WorkStyle Business, Hoyalux WorkSmart Room and the SUPEREADER, is designed to meet the demands of today’s market where people are spending more and more time on the go. indoors and on digital devices at home. and the work.

The new suite will replace Hoya’s previous interior designs.

Mr. Craig Chick, CEO of Hoya Vision Care Australia and New Zealand (ANZ), said each lens in the new range has its own unique attributes, allowing eyecare professionals to find a vision solution that meets the needs of each carrier.

“Developed for easy fitting, Hoya’s new, updated range of professional lenses are designed to meet the growing demand from our eyecare professionals as people spend more time indoors,” Chick said.

“The lenses help improve eye comfort and ergonomic posture for wearers, allowing them to work or focus on the near and intermediate vision areas in a more relaxed and comfortable manner, which is beneficial over time.”

Mr. Ulli Hentschel, National Training and Development Officer, Hoya Eye Care ANZ said the launch of Hoya’s new line of professional lenses reflects the company’s mission to support and champion eyecare professionals and provide innovative and progressive products to their patients.

The main attributes of the new rage include:

  • Hoyalux iD WorkStyle 3 is a premium lens designed for the clearest, most comfortable and natural viewing when switching between different digital devices at near to far intermediate distances up to one, two or six meters. It is available in three individual designs (Close, Screen, Space) which can be used according to visual preferences. It is equipped with premium brand binocular harmonization technology verified with Hoya’s binocular eye model and AdaptEase technology for wider fields of view.
  • Hoyalux WorkStyle Business is a mid-range solution for wearers of progressive lenses who want wide viewing areas when working at near and intermediate viewing distances, up to two or four meters. It includes View Xpansion technology which maximizes visual fields at the periphery of the lenses and offers reduced swimming and sway.
  • Hoyalux WorkSmart Chamber is a professional entry-level lens with a reach of up to four meters, allowing the wearer to effortlessly switch between their computer screen and keyboard, while having a perfect overview of their desk throughout of the day. It provides swimming and sway reduction and stable image perception in a dynamic environment.
  • GREAT READER is designed for heavy readers. This lens provides close distance support and has much better depth than regular reading lenses. It includes Quic focus technology, providing a natural head posture for less head rotation for close-range work.

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