CE Brands Announces New Distribution Agreements to Expand Sales Channels in Central and South America and the Caribbean


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CALGARY, Alta., Jan. 28, 2022 (GLOBE NEWSWIRE) — CE Brands Inc. (TSXV: CEBI; CEBI.WT) (“CE Marks“or the”Society”) is pleased to announce that eBuyNow eCommerce Ltd. (“eBuyNow), a wholly owned subsidiary of CE Brands, has entered into strategic distribution agreements (the “Distribution agreements”) with Smile Market Inc. (“Smile”), DPC DO Brazil (“CPD”) and LUXAMERICA SA (“Lux”) (each a “Distributer» and collectively the «Distributors”) to further expand the Company’s global distribution capabilities in the Central American, South American and Caribbean markets (collectively, “Latin America”).

In each of the distribution agreements, the distributor will be appointed as eBuyNow’s exclusive authorized distributor of certain CE Brands products, in their respective designated territories for a period of 2 years with potential for future extensions.

Distributors will initially be granted distribution rights for CE Brands smartwatches, including the recently announced Moto Watch 100 (MotoWatch.com) which is part of the new line of Moto Smartwatches launching in 2022. Mexico and the second leading brand in Latin America.Finding the right partners to supply the LatAm market with Motorola products is an important step for the company and we are proud to partner with the main distributors Smile, DPC and Lux ​​to cover the entire region,” said Craig Smith, CEO of CE Brands. “Distributors anticipate strong initial demand for our line of Motorola-branded smartwatches and we look forward to continuing to work closely with our distribution partners and Motorola to continue our expansion into retail markets and increase sales of smartwatches in these important markets.

With these new distribution agreements, CE Brands now has partners with distribution capabilities in every country in Central America, South America and the Caribbean.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information, please visit www.cebrands.ca.

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About CE marks

CE Brands Inc. develops products with leading manufacturers and licensors of iconic brands using proprietary data that identifies key market opportunities. With sales today in over 70 countries, our innovative and highly repeatable process, which we call the “CE Method”, has created an optimal growth path for CE Brands to become the world’s leading manufacturer of licensed brands. .

Forward-looking information

This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to the disclosure of future conditions, courses of action and events. The use of any of the words “anticipates”, “believes”, “expects”, “intends”, “plans”, “will”, “would” and similar expressions is intended to identify forward-looking information. Specifically, and without limitation, this press release contains forward-looking information regarding anticipated demand for our Motorola-branded Smartwatch product line in the LatAm market, continued expansion into retail markets, future growth smartwatch sales, potential future expansions with distributors, anticipated launch times, and the anticipated availability, performance and appeal of Motorola products, including the Moto Watch 100, and the Company’s expectations in this regard.

Forward-looking information is based on certain key expectations and assumptions, including the timing of the resumption of manufacturing operations at the Company’s partner factories in Asia and the timing of product shipments and deliveries.

Although CE Brands believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on forward-looking information because CE Brands cannot guarantee that it will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. These risks and uncertainties include, among others, the impact of the evolution of the Covid-19 pandemic on the Company’s business, operations and sales; dependence on third-party manufacturers and suppliers; the Company’s ability to stabilize its operations and obtain sufficient capital; the Company’s available cash being insufficient to operate its business and meet its financial commitments, which could lead the Company to have to refinance or restructure its debt, sell assets or seek to raise additional capital, which may be at adverse conditions, if any; failure to implement the Company’s objectives and priorities for 2022 and beyond, which could result in financial strain on the Company and continued pressure on the Company’s business; risks associated with the development and launch of new products, including the Moto Watch 100 and products the Company plans to launch in the future (including a mid-tier smartwatch); increased indebtedness and leverage; the fact that historical and projected financial information may not be representative of the Company’s future results; the inability to position the Company for long-term growth; the risks associated with the issuance of new shares, including possible dilution of the Company’s outstanding common shares; the value of existing equity after the completion of any financing transaction; the failure of the Company to fulfill its obligations, which could lead the Company to file for bankruptcy or to undertake a restructuring procedure; the Company being declared bankrupt or undergoing restructuring; and risk factors included in CE Brand’s continuous disclosure documents available at www.sedar.com. Readers are cautioned not to place undue reliance on such forward-looking information, which is given as of the date of this press release, and not to use such forward-looking information other than for its intended purpose. CE Brands undertakes no obligation to publicly update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

Further information
For more information about CE Brands or its principal operating subsidiary, eBuyNow eCommerce Ltd., please contact:
Kalvie Legat Rob Knowles
Financial director Manager, Investor Relations
778-771-0901 1-855-770-2324
[email protected]

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Source: CE Marks Inc.

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