Canon Adds Two Lenses to Its EOS R Full Frame Mirrorless Line; Launches the new EOS R3 camera


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Canon USA has announced the RF16mm F2.8 STM and RF100-400mm F5.6-8 IS USM lenses. In addition, the company also announced the next leap forward in full-frame mirrorless cameras – the professional-grade Canon EOS R3.

EOS lenses
Both lenses invite current EOS R series users and those planning to upgrade to Canon’s premier mirrorless system, like the EOS R or EOS RP, to expand their content creation capabilities with drama. visual from an ultra wide-angle lens and true telephoto zoom only. As the EOS R “lens first” series continues to expand, these latest lenses open the door to a wide range of image makers, encouraging them to test the powers and possibilities of their art.

Whether users are excited to start exploring the creative world of ultra-wide-angle photography or someone looking to add another lens to expand their imaging offerings, the Canon RF16mm F2.8 STM is compact, lightweight and affordable. Gone are the days of optical corrections or sharpness challenges: the new 16mm ultra-wide RF lens, for full frame cameras, features a fast and bright maximum lens aperture of f / 2, 8, as well as smooth and fast autofocus (autofocus). This lens is a great asset for landscape, architectural or travel photographers, but it also offers the vlogging creator and user of the EOS Webcam Utility software the ability to incorporate environments into their images, thanks to its ultra-wide coverage.

Additional features of Canon’s new ultra-wide-angle fixed focal length lens with 16mm F2.8 focal length include:

  • STM motor for smooth focus when recording video
  • Compact size and light weight – similar to RF50mm F1.8 STM
  • 5.11 “minimum focus distance
  • Maximum magnification of 0.26x
  • 43mm filter thread

The Canon RF100-400mm F5.6-8 IS USM offers users a versatile and popular zoom range that easily brings subjects up close. It’s an affordable, easy-to-hold entry into the world of super telephoto, full-frame photography and video. Delivering exceptional performance and sharpness, the 100-400mm focal length provides a versatile range for all types of telephoto lenses, whether it’s portraits and event documents, sports, bird watching and wildlife. And, for the first time in a lens other than the L-series, the RF100-400mm will accept optional Canon RF 1.4x and 2x telephoto extensions, delivering even more telephoto potential in a lightweight body. Yes, the Canon RF100-400mm is a great gateway to the world of wildlife, nature and sports photography. However, this lens and its super telephoto capabilities can also be harnessed for the video content creator or vlogger when compiling b-roll-like footage or for distant subjects.

Additional features of the Canon RF100-400mm include:

  • High image quality – similar to the popular EF 70-300mm f / 4-5.6 IS II USM
  • Telephoto zoom range 100-400mm
  • Accepts optional Canon RF 1.4x and 2x extension cables
  • F5.6 – F8 variable maximum aperture
  • Easy to use in the hand – lighter than the EF70-300 IS II lens
  • Up to 5.5 stops i optical IS and 6 stops ii correction with coordinated IS
  • Nano USM for fast and smooth autofocus
  • Smooth and nearly silent AF during video recording
  • Superb close focus – at 400mm, excellent 0.41x magnification
  • 9-blade aperture, for smooth backgrounds / foregrounds
  • 67mm filter thread

The Canon RF16mm F2.8 STM and RF100-400mm F5.6-8 IS USM are expected to be available in October 2021 for an estimated retail price of $ 299.00 and $ 649.00, respectively.

EOS R3
The new camera takes advantage of technological advancements Canon has developed since the original launch of the EOS R in 2018 and bridges the gap between the hugely popular EOS R5 and the world-famous Canon EOS-1D X flagship line. The EOS R3 is Canon’s first “3” series camera since the introduction of the widely used EOS-3 film camera in 1998.

The features of the EOS R3 camera place great emphasis on superb autofocus performance and speed with fast moving subjects. It has been designed to meet the reliability and durability requirements of professionals, even under extremely difficult conditions.

“The launch of the EOS R3 sets a new benchmark for the Canon EOS R camera system. Canon has listened intently to the voices of professionals when developing a camera that meets their standards,” says Tatsuro “Tony” Kano, Executive Vice President and General Manager of the Imaging Technologies & Communications Group of Canon USA. “The EOS R3 is a monumental evolution in digital imaging technology. I can’t wait to see the camera in action on the sidelines of sporting events and in the hands of nature and wildlife photographers around the world.

The heart of the EOS R3 is a back-illuminated 24.1-megapixel stacked CMOS sensor designed and manufactured by Canon. The sensor is the first of its kind from Canon, and when combined with the DIGIC X processor, it delivers high-speed playback allowing for trouble-free continuous shooting1 up to 30 fps in electronic shutter mode (silent ) and up to 12 fps in a mechanical shutter, with minimal distortion from the rolling electronic shutter. The combination also increases the high sensitivity and light capture efficiency of a native ISO range of 100 to 102,400, expandable up to 204,800 for still images. Like the EOS R5 and R6, the camera features enhanced Dual Pixel CMOS II AF with 1,053 AF points and advanced EOS iTR tracking down to EV -7.5 for subjects such as the eyes , the face, the head, the animals2 and certain cars and motorcycles. In addition, the camera offers up to 8 stops3 of camera shake correction (IBIS) with in-body image stabilization.

Taking advantage of technology and performance feedback from the popular EOS R5 and EOS R6 cameras, the EOS R3 uses deep learning technology to further enhance eye and body detection for even better performance while shooting. portrait and action shooting. Equipped with a new 5.76 million-dot 120 fps electronic viewfinder with no blackout1, the EOS R3 camera will offer photographers the ability to select the initial area for AF tracking by simply looking directly at the location viewfinder where they want to start AF. With Eye input AF2 and Servo AF enabled, the camera will focus on and follow moving subjects at that point in the frame. When Face Detect + Tracking is active, the camera continues to track moving subjects throughout the active AF area.

The EOS R3 camera not only captures spectacular still images, it also packs impressive video specs. The camera is capable of shooting uncropped 6K 60p and 4K 120p 10-bit RAW video with support for Canon Log 3, in addition to the ability to internally record oversampled 4K and RAW movies. Canon Log 3, which is frequently used in film production, helps reduce the possibility of highlight flares. Additionally, features such as BT.709, BT.2020, and Cinema standard color gamuts help maintain color and tone consistency. The coordinated 5-axis IBIS helps correct for operator movement or shake by providing dependent video capture even when using a lens without a built-in optical IS.

Additional features of the EOS R3 Full Frame Mirrorless Camera include:

  • Canon’s next-generation multifunction shoe compatible with a variety of accessories, including the Speedlite EL-1, and new accessories such as the Speedlite ST-E10 transmitter, external mic and smartphone link adapter
  • One-piece design in magnesium alloy, integrating the body with a vertical grip section
  • Weather and dust resistance equivalent to EOS-1D camera models.
  • Mobile File Transmitter app for iOS and Android devices allows photographers to transfer their images quickly and easily without the need for wired LAN equipment
  • Integrated wired LAN technology, 5 GHz Wi-Fi, USB and Bluetooth
  • Slots for two cards, supporting CF express and UHS-II SD

The Canon EOS R3 full frame mirrorless camera is expected to be available in November 2021 for a suggested retail price of $ 5,999.99.

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