AS Watson launches AI-powered skincare solution with L’Oréal’s ModiFace — Retail Technology Innovation Hub
Health and beauty retailer, AS Watson, has unveiled Skinfie Lab, a tool that creates personalized skincare product recommendations based on customers’ selfies.
This debuts at Watsons Hong Kong and will roll out to Thailand, Taiwan, Philippines, Singapore, Malaysia and Indonesia by early 2023.
It builds on the launch of an AI-powered skincare advisor at Superdrug in the UK last year.
Freda Ng, Chief Digital Officer (Asia) at AS Watson Group, said: “We believe Skinfie Lab will change the way customers shop for skincare – with just a selfie.
“We use cutting-edge technology to innovate and develop new solutions that help deliver seamless O+O (offline and online) shopping experiences to our customers.”
“We are thrilled to launch Skinfie Lab in Asia, a pioneering tool that makes it easy for customers to find what their skin needs.”
Skinfie Lab was jointly developed by AS Watson and ModiFace, L’Oréal’s artificial intelligence and augmented reality company. It was created with dermatologists and based on 15 years of research.
It was built and validated using over 16,000 selfie images and is able to detect a range of facial attributes from a customer’s selfie, including acne, fine lines, pigmentation, enlarged pores, wrinkles, radiance, skin firmness and general skin condition.
Customers can take a selfie and answer a few cell phone questions about themselves.
Skinfie Lab then generates a personalized, in-depth skin analysis and a bespoke list of product recommendations from all the products available in Watsons eStore. The routine he covers covers cleansers, face masks, toner, serum, eye cream, moisturizer, and sunscreen.
Ng says, “Many customers want to better understand their skin and choose the best products to include in their skincare routine, but often they don’t know how.”
“Now all it takes is a selfie. Skinfie Lab can help beauty newbies looking for advice on developing their own skincare regimen, as well as beauty enthusiasts looking for highly recommended recommendations. that are based on the latest trends and products.