Announcing the new face of ICOLORS lenses in the Arab world


RIYADH, SAUDI ARABIA, April 1, 2022 / — Al-Arfaj Company announced the new face of the ICOLORS promotional campaigns for glasses; a very popular product since its launch in its early days in the Arab and GCC markets.

The announcement was made during a promotional event organized by Hubplus Events at the Hilton Riyadh in the Kingdom of Saudi Arabia. During the event, the famous Saudi fashion designer Ms. Alanoud Badr, owner of the famous brand “Lady Fozaza”, was introduced as the new face of lenses, amidst a remarkable presence of personalities and interested people. . in the world of beauty and cosmetics.

Alanoud Badr is a key influencer and fashion icon in the Arab world and the world as well. She has established herself in the field of fashion and ready-to-wear and has won numerous awards. The top local fashion designer, according to Italian magazine “Grazia”, ​​has hundreds of thousands of followers on her Instagram. Having studied in Paris and the United States, choosing Alanoud as the new face of ICOLORS lenses is a top notch promotional addition to the products due to his high popularity in the fashion world.

Mr. Mohamed Essam (one of the owners of the brand) said that ICOLORS lenses are made to the highest standards of lens making and help retain moisture and provide a comfortable fit. He explained that the lenses have an ultra-smooth surface, which helps to prevent eyes from feeling tired or irritated. He added that the Company considers the highest standards of eye safety in its products and adds an aesthetic touch that increases its comfort and beauty. He also pointed out that the company is keen on providing charming and different colors to suit all tastes.

About Al Arfaj CIC
Al Arfaj Commercial & Imports Company (Al Arfaj CIC) is an ambitious specialist group operating as a leading distributor and family commissioner in the Kingdom of Saudi Arabia. Furthermore, the company is an importer and distributor of various cosmetic, nutritional and medical products for which Al Arfaj has gained recognition and obtained exclusive distribution agreements with a number of well-known and widely renowned international companies around the world. For more information, visit

Media Contact
Hubplus Events
Rabie Malek El Awar
Marketing and social media specialist
+971 4 299 9398
[email protected]

This press release is published by Arab Newswire ( – a newswire service for the Arab World, Middle East and North Africa (MENA), the release is distributed by EmailWire™ ( – the global newswire service that provides press release distribution with guaranteed results™.

Rabie Malek El Awar
Hubplus Events
+971 4 299 9398
write to us here

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